Amazon Creators API: What Replaced PA-API and How to Set It Up

Amazon has moved from the Product Advertising API to the Creators API. What changed, where to find your Credential ID, Secret and Partner Tag, and how to connect them.

Updated • By the AffiliateBoxes team

Short answer

Amazon's Creators API takes over from the Product Advertising API (PA-API). To set it up, go to Associates Central > Tools > Creators API, create an Application, then create a Credential. You'll get a Credential ID and Credential Secret; together with your Partner Tag (your tracking ID, e.g. yourstore-20) that's everything a tool like AffiliateBoxes needs.

What changed from PA-API to the Creators API

For years, WordPress plugins and affiliate tools fetched Amazon product data through the Product Advertising API, version 5.0. Amazon has since introduced the Creators API for the same job. For you as an affiliate, the practical differences are:

  • Different credentials. Instead of an Access Key and Secret Key, you create an Application and a Credential, which give you a Credential ID and Credential Secret.
  • A new place to manage them: Tools > Creators API in Associates Central.
  • Your tools need to support it. A plugin that only speaks PA-API won't work with Creators API credentials — something to check, especially for plugins that are no longer maintained.

What didn't change: you still need an Amazon Associates account, and Amazon may still only grant API access once your account has made qualifying sales.

How to get your Creators API credentials

  1. Sign in to Amazon Associates Central for the marketplace you promote (for example amazon.com or amazon.co.uk).
  2. Open Tools > Creators API.
  3. Create an Application. Give it a recognisable name, such as your site's name.
  4. Create a Credential for that application and copy the Credential ID and Credential Secret. Store the secret somewhere safe — treat it like a password.
  5. Note your Partner Tag. This is your Associates tracking ID, which ends in a hyphen and two digits, like yourstore-20.

Connecting the Creators API to AffiliateBoxes

  1. In AffiliateBoxes, open Affiliate Networks and add or edit your Amazon network.
  2. In Amazon API Settings, enter your Credential ID, Credential Secret and Partner Tag.
  3. Choose your Amazon Marketplace — the United States, United Kingdom, Germany, Canada, Japan, India, Australia and many more are supported.
  4. Click Test API connection to confirm everything works, then save.

Once connected, AffiliateBoxes can:

  • Fetch product titles, images and prices automatically.
  • Keep prices and stock information up to date in every box and table.
  • Create a product from just its ASIN.

No API access yet?

You don't have to wait. Import Amazon products with the AffiliateBoxes browser extension instead — see how to add Amazon products to WordPress without an API key. When your API access comes through, add the credentials and your existing boxes start updating automatically; nothing needs rebuilding.

Frequently asked questions

The Creators API is Amazon's API for Associates to fetch product data — titles, images, prices and availability — for their affiliate content. It takes over from the Product Advertising API (PA-API 5.0), and is set up in Associates Central under Tools > Creators API.

In Amazon Associates Central, go to Tools > Creators API, create an Application, then create a Credential. That gives you a Credential ID and a Credential Secret. Your Partner Tag is your Associates tracking ID, such as yourstore-20.

Tools built on the Creators API need Creators API credentials — a Credential ID and Secret rather than the old Access Key and Secret Key. If your plugin still asks for PA-API keys, check whether it has been updated for the Creators API.

You can still build Amazon product boxes. AffiliateBoxes imports products with a browser extension, no API needed. Add your Creators API credentials later and your existing boxes start updating automatically.

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