Short answer
In AffiliateBoxes, create a table, pick the products to compare, and choose the rows — image, title, price, pros, cons, rating, buy button or your own text. Then paste the [afftable slug="…"] shortcode into your WordPress post, or the script tag into any other website. Tables are included in every plan, including free.
Why roundup posts need a comparison table
"Best X for Y" posts are some of the highest-earning pages on most affiliate sites. Readers skim them: they want to see the options side by side, spot the winner and click through. A good comparison table near the top of the post gives them exactly that — and puts a buy button in front of every product.
Building one by hand with a generic table plugin means copying images, prices and links for every product, then updating them all again when something changes. With AffiliateBoxes the table is built from your products, so it stays in sync.
Step by step: build a comparison table
- Add your products. Import each product with the browser extension — from Amazon, Walmart or any other store — and fill in pros, cons and a ribbon like "Best overall" if you want them in the table.
- Create a table under Tables and select the products to compare.
-
Choose the rows. Each row shows one field for every product. Pick from:
- Product image, title and description
- Price
- Pros and cons
- Ribbon text and your own rank
- Amazon rating, number of reviews and Prime eligibility *
- Free shipping
- Link to your full review
- Affiliate buy button
- Custom text for anything else
* With the Amazon PA API (Creators API) connected — see how to set it up.
Drag and drop the rows into the order you want. - Pick a style. Tables use your site's default style, or choose a different one per table.
- Check the preview at desktop, tablet and phone widths.
-
Insert it into your post. In WordPress, paste the
[afftable slug="…"]shortcode shown under the table (requires the free AffiliateBoxes plugin). On other platforms, use the table's script tag — see adding boxes to any website.
Tips for tables that convert
- Keep it short. Three to five products is easier to scan than ten. Link to the rest further down the post.
- Lead with the winner. Put your top pick first and give it a ribbon such as "Best overall" or "Best value".
- Only show rows that help decide. Image, name, one or two key facts, and the buy button usually beat a long spec sheet.
- Put the table above the fold. Many readers never scroll to the detailed reviews.
- Reuse products. A product can appear in several boxes and tables on its site — update it once and they all change.
Keeping prices up to date
If you connect the Amazon API, prices in your tables update automatically — see setting up the Amazon Creators API. Without it, prices stay as imported, so consider leaving the price row out and letting the buy button do the work.